Italian
· ItalianoItaly + Switzerland (Ticino) · 65M+ speakers, top-5 EU e-commerce market
Italian buyers respond to story-driven copy. Generic MT strips the brand voice that wins in Italy's premium-leaning market.
Code
it
Region
Italy + Switzerland (Ticino)
Shopify
Strong fashion, food and home segments
Why translate
- Italian shoppers are among the most brand-loyal in Europe once trust is earned
- Premium fashion, beauty and food DTC see 2–3× conversion uplift with native copy
- COD is still meaningful in IT – payment-page copy must be localized, not just translated
Pitfalls
Tu vs. Lei
'Lei' (formal) for premium and B2B; 'tu' for fashion / Gen-Z. Pick one.
Anglicism overload
'Outfit', 'look', 'trend' are accepted; 'checkout' is not. Lock in glossary.
Sizing
EU sizes only – never US-only on IT storefront.
Glossary seed
| Source (EN) | Italian | Note |
|---|---|---|
| Cart | Carrello | Universal. |
| Checkout | Cassa / Pagamento | Shopify default: 'Cassa'. |
| Free shipping | Spedizione gratuita | Universal. |
| Sign in | Accedi | Not 'Login'. |
SEO tips
- Italian SEO ranks heavily on H1 + first 100 words – translate them with care
- Use it-IT hreflang; it-CH only if you actually ship to Ticino
- Local long-tail rewards regional terms (e.g. 'scarpe da ginnastica' vs 'sneakers')
Next playbook
Dutch