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3 locales · Loomline Home

Cutting time-to-market for new product launches by 80 %

Loomline's launch playbook used to block on translations. With Datora, every new SKU goes live in 3 locales the same day.

−80 %
Time saved per launch
100 %
Same-day launches
3
Locales
−12
Reviewer hours / week

The challenge

Loomline launches 30+ new SKUs per week. Translations were the bottleneck: every new product waited two days for an external translator to review.

What we shipped

  • Auto-translate on `products/create` webhook.
  • Custom QA rules for measurement units and material names.
  • Per-locale review dashboards so the merch team only touches outliers.

Results

  • Launches now go live multilingual the same day they're created in Shopify.
  • Reviewer load dropped from 15 hours/week to 3.
"Auto-translate plus the diff history means we trust the output enough to publish without a second pair of eyes for 90 % of products."
Marcus Petrov · Operations Lead, Loomline

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