The challenge
Northwave runs a fast-moving fashion catalog with weekly drops. The team needed European locales live before the autumn season but couldn't justify a six-figure agency engagement or hiring in-house translators.
What we shipped
- Bulk-translated 1,847 SKUs into DE, FR, IT, ES and NL.
- Locked brand terms with a 240-entry glossary.
- Wired auto-translate into the team's PIM workflow so every new drop ships multilingual.
Results after 90 days
- Five locales live with full metafield, theme and email coverage.
- International revenue up 38 % vs. the prior English-only quarter.
- Internal time spent on localization down to ~2 hours per week.